Brazilians way of cheering up

This saturday we faced the UFC champion Anderson Silva on a terrible fight. not the shadow of what it used to be. Ok on any other country, it would have been only a bad fight, but things does not happen like this in Brazil. Brazil has no such fidelity to it heros. Now you're thinking: "How does it can be applied to Brazilian Market?"  

simple, Brazilians do not like loosers, except at football where Brazilians cheers up for the same team they chose from childhood.

if you commit a mistake, proceed or position on a wrong way, you'll be facing a knock out and will have to fight to get back to your basic position, working on a good strategy and considering the diversity of Brazilian culture are crucial to be a winner. focusing on a reliable group, working for them, keeping them always in your radar and being rumble enough to not suffer the pressure of always win, you'll be a winner in Brazil. if you do everything but don't keep rumble, you'll position yourself and your company on a always win pressure. Compare the failure of nderson Silva to the Failure of X companies the lack of Eike Batista compassion to Brazilian people have created some animosity and Brazilians were expecting such failure. 

Besides what Sun Tzu said, no one wins 100% of batles.